This is a very exciting project for Steve and me…and all of us at Stone Brewing. We’re going to be learning quite a bit with this endeavor, first and foremost: Will we be welcome? We’re approaching this with no assumptions other than we’d like to consider any and all options (other than having our beers contract brewed by another brewery, as that’s simply not our style). Many of the countries of Europe have great brewing traditions. Some countries are also currently experiencing a bit of a resurgence of small, independent (and independent thinking) breweries. As anyone knows that has visited the Stone Brewing Co. and our attached restaurant – the Stone World Bistro & Gardens – where we have more Guest taps than we do of Stone, we enjoy sharing the camaraderie of great craft beers. We look forward to joining in the fight in Europe by doing our part to add to the growing trend towards unique, flavorful artisanal beers, as opposed to the mass-blandification efforts characterized by megabrand sameness! READ THE PRESS RELEASE
Modena, Italy! Beer is becoming fashionable among the Italians. The craft brewing scene has really taken off, much like America's beer revolution of the 80's. Italian are drinking Belgian and German beers and copying the style in their brew pubs whilst doing away with the ubiquitous pale lagers on offer. We are craving good beer, but producing very little of it ourselves.
Good beer is expensive here! Stone can make a higher quality product at a MUCH lower price. The popularity of Stone would explode in sunny Italy!
Oh good, a bunch of american jingoists are bringing their primitive beer to the old world. Europe has a brewing tradition that's thousands of years old, stone has one that's 15. What in the hell could stone possibly teach them? How to make unbalanced mass-produced IPAs with mouth shattering IBU, muted malt character and no yeast character at all? I'm sure Europe is just screaming for more American assembly lines and gutter palates.
Please come to Europe!!! My husband and I moved from So.Cal to France, and Stone IPA is one of the things we miss the most!!!
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Congratulations all of this rare event that happens once in a hundred years!
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